Real Housewives of Atlanta Star NeNe Leakes Lands New Clothing Deal

Reality TV stars are taking over! Real Housewives of Atlanta star NeNe Leakes has landed a new deal with licensing agency Beanstalk to offer “fashion-forward, affordable apparel and accessories.” If you’re keeping track NeNe Leakes’ latest venture will be added to four successful seasons on Real Housewives, an alleged million dollar contract for season 5, a recurring role on ‘Glee,’ ‘The New Normal,’ a sparkling wine called Miss Moscato and several other deals with her millionaire business partner John Kolaj.

According to a statement by Beanstalk’s president Michael Stone obtained by THR, NeNe’s broad appeal was her leverage.

“While the fame of reality television characters is often short-lived and fleeting NeNeLeakes has displayed versatility that has enabled her to transition from being a Real Housewives personality to a featured television star on Glee. NeNe’s mult-faceted personality and aspirational style will translate well into products that will emotionally connect with her fans.”

Allison Ames, president of North America at Beanstalk added, “NeNe’s rise to fame has eclipsed that of any other reality television star today, providing a real opportunity to extend her brand.”

Kim Kardashian and her family still hold the mantle but NeNe is certainly heading in the right direction!

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top