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Muhammad Ali New Face For Louis Vuitton

Designer brand Louis Vuitton features boxing great Muhammad Ali in the latest installment of an add campaign centered on iconic individuals from around the world.

The photo, taken last month in the backyard of his home in Phoenix, shows Ali sitting poolside watching his three-year-old grandson, who is staring directly into the camera with fists gloved. Beside the two sits a $1,525 Louis Vuitton “keepall 50” bag.

The company refers to the award-winning campaign, which began in 2007, as “Core Values.” Each icon’s career can be seen as an extraordinary journey strengthened by their adherence to personal values.

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