Stay Connected
Atlanta Black Star/News
NewsTV

Will You Watch? BET Renews 'The Game' For Season 6

Posted byBy Stan Castle | Published on: CommentsComments (0)

BET has recently renewed its comedy series The Game for a sixth season. It isn’t official yet, but inside sources say that BET will make an announcement this Thursday, April 11, 2012.

The Game is an American comedy-drama television series created by Mara Brock Akil and produced by Kelsey Grammer. Premiering on October 1, 2006, the series debuted as the only new comedy series chosen for The CW’s primetime schedule. Along with Runaway, it was one of only two series on the new network not to be inherited from either of its predecessor networks, The WB and UPN, during the network’s first season. The series is a spinoff of the long-running UPN/CW sitcom, Girlfriends (WIKI).

In May 2009, CW canceled the show after three seasons on the network. Subsequently, BET did a deal with The Game’s owner CBS to develop new episodes of the series. Thereafter, BET relocated the taping of the show from Los Angeles to Atlanta, and announced that it had picked up the show in April 2010. On January 11, 2011, The Game had a stellar reappearance to the air for its fourth season, and in its BET debut, set a record tabbing 7.7 million viewers.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Give once Give monthly Support another way

Related Stories

Back to top