In the wake of a strong decline in sales for his Rocawear clothing line, (now at a $500 million dollar loss in sales), Jay-z unveiled on his website entitled Life and Times, a 30-second TV spot Monday in which he highlights Brooklyn NY and the mountains he climbed to get to where he is today.
In the spot titled From Marcy To Barclays, Jay-Z says, ” I want to show that artists can ascend to the executive ranks. Rocawear just keeps reinventing itself and redefining itself every single day …Cheah”
The commercial features a montage of the rapper’s images, from his debut album Reasonable Doubt, the streets of Marcy and the beginning of a rap legend. Even though Jay-z’s label has been around for over 15 years, this marks the company’s first commercial declaring its success. Jay-Z makes clear within the dialogue, that much like his own personal success, Rocawear has been a process of evolution and growth.
“My goal was to have one gold album and that was it,” he says in the spot. “And then it became: I want to show that an artist can ascend to the executive ranks. Rocawear just keeps reinventing itself and redefining itself every single day.”