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Beyonce and Jay-z Converts Blue Ivy into a Brand

UPDATE-Blue Ivy Carter, four-week-old baby girl to Beyonce and Jay-Z will forever have her name protected as her parents applied to trademark Blue Ivy.   BGK Trademark Holdings (Beyonce Giselle Knowles) filed for the patent on January 26th. If approved the Knowles-Carter family could reportedly transform baby Blue Ivy into a billion dollar brand!

There is one snag in the Blue Ivy global domination play, an event planning firm and clothing boutique currently hold patents to Blue Ivy. If their application is denied BGK can amend the desired use of the name and/or adjust the name altogether.   For all others hoping to cash in like designer Josheph Mbeh who applied to trademark ‘Blue Ivy Carter NYC’ will have to return to the drawing board.

Beyonce Baby — Blue Ivy Carter Photos

While mom and dad are hoping to build a brand their baby girl will be spoiled beyond measure.

Gwyneth Paltrow reportedly dropped over $1,000 on an all-black, posh Cameleon stroller by Bugaboo with all the bells and whistles.

Do you think Jay-Z and Beyonce should seek trademark protection for Blue Ivy’s name or build a megalithic brand around it?   Take a look at Beyonce’s pictures since debuting her gorgeous post pregnancy body.

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