Selita Ebanks, Solange Knowles and Cassie are featured on the cover of Women’s Wear Daily (WWD) Style as the spokeswomen for Carol’s Daughter. Carol’s Daughter and it’s main investor Steve Stoute have launched a “Beauty in Diversity” campaign. Steve describes the campaign,
“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out – people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.[…]“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless. There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box, they share the vision and embody the messaging in their attitude, appearance, projects and core values.”
While it is without a doubt that the featured spokeswomen are beautiful and different in many ways and Carol’s Daughter more importantly has filled a void for women of color it is displeasing to think that Steve Stoute and Lisa Price truly believed this is the furthest they could stretch “Beauty in Diversity”…..??