Jamaica’s Rebel Salute Continues To Promote Reggae On A Global Scale

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Reggae artiste Queen Ifrica says the 22-year-old reggae lifestyle festival, Rebel Salute, will continue to pull thousands of tourists to Jamaica annually. According to the conscious singer, tourists want to experience authentic reggae music from the place of its origin, and Rebel Salute provides that opportunity.

Queen Ifrica, in a telephone interview with The Sunday Gleaner, said she has seen tourists attend the event from vast geographic locations.

“I have seen people from Dubai, Israel, Czech Republic … people from some far places, and I think that it’s the appetite that they have for reggae music, because as artistes, we get to travel to those places and perform our music,” she said.

The artist believes if more effort is directed to the development of the creative industries, Jamaica will seldom worry about tourists flocking to its shores.

“These music fans overseas see Jamaica as the mecca for reggae music. They want to come to the place where Bob Marley is from. Rebel Salute is an event for two days and tourists enjoy the fact that they can come to an event and spend two nights and hear some real authentic Jamaican music and be exposed to some different cuisine,” she said.

Former Prime Minister P.J. Patterson, during his address at the recent launch of Rebel Salute, also echoed similar sentiments to that of Queen Ifrica. He, however, advised Jamaicans to keep all indigenous genres alive in order to validate the country as the true mecca of Jamaican music.

“Instead of going to Las Vegas for shows, I want people to come to Jamaica for Jamaican music … but we have to have our own space in Jamaica for ska, rocksteady, mento, reggae and dancehall for us to be a mecca to the world,” he said.

Patterson says 34 percent of the patrons who attended Rebel Salute in 2013 visited the island specifically for Rebel Salute. He also said some of these very tourists, 56 of them, decided to stay in the island and visit other attractions after the festival. The figures he revealed were garnered from recent research carried out by the Jamaica Tourist Board.

“So we have a good thing and we must build on it, and that is why we should develop the creative industries,” he said.

Read more here at The Gleaner

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