Death Row Records Revelations: Suge Knight Claims He Signed Deion Sanders and Invested $500,000 in NFL Player’s Rap Career

In a recent conversation with Nick Cannon, Suge Knight claimed he made a significant investment in Deion Sanders’ rap career during the Death Row Records era. Knight claimed to have poured over half a million dollars into supporting the former NFL star’s venture into the music industry, which included studio time and collaboration with renowned producer Dallas Austin. However, Knight said there was a twist in the story, suggesting that Deion Sanders, now head football coach at the University of Colorado Boulder, had reservations about working with a Black-owned company like Death Row–according to Knight.

ATLANTA, GEORGIA – JUNE 17: Deion Sanders, Jackson State University Head Football coach, attends The Big Homecoming Event at Clark Atlanta University on June 17, 2022 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

According to Suge…

“When Prime wanted to be a rapper…I spent over half a million dollars of my own money,” Knight told Cannon on the Oct. 31 episode of “The Daily Cannon” podcast. “I put guys in the studio, I paid Dallas Austin, I did all these songs, did everything. Then one day he came to me and said, ‘Well, Prime’s deal with Nike and Death Row is a Black-owned company, and we don’t really want to deal with a Black-owned company, even though you paid for everything…We signed to you, put us on the Interscope label brand.”

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In 1992, Interscope acquired the exclusive rights to market and distribute releases from Death Row Records.

According to Knight, he approached Jimmy Iovine, co-founder of Interscope Records, to transfer Sanders to the Interscope label. Iovine allegedly agreed.

“So I go to Jimmy [Iovine], say, ‘Look, I paid for everything. The contract’s with me but could you put him out on Interscope.’ They’re like, ‘Oh yeah, [I’ll] do that—anything for you Mr. Knight.’ And so if Prime performing somewhere, I’m taking a private plane to make sure everything’s good. But not one day did anybody give me a dollar back,” Knight claimed.


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