‘Milwaukee Made Me Who I Am Today’: Giannis Antetokounmpo Joins Milwaukee Brewers as Part Owner

Basketball superstar Giannis Antetokounmpo is having a great year in the city of Milwaukee. Just one month after winning the 2021 NBA Finals with the Bucks and earning the title of the NBA Finals MVP, the 26-year-old is making major moves with another team from the Brew City. 

On Friday, Aug. 20, during an official news conference at the American Family Field in Milwaukee, Mark Attanasio, chairman and principal owner of the Milwaukee Brewers, announced Antetokounmpo as the newest member of its ownership group. The Greece native is the first new individual investor in the Brewers’ ownership group since Attanasio initially bought the baseball team in 2005 for $223 million. 

Giannis Antetokounmpo of the Milwaukee Bucks speaks to the media during 2020 NBA All-Star – Practice & Media Day at Wintrust Arena on February 15, 2020 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)

“We are honored to have Giannis join our team of Milwaukee Brewers investors,” Attanasio said during the news conference. “Giannis is a great athlete, a world champion, and a true local hero with international renown.”

Sporting a Brewers jersey with the number 34 — the same number he wears on the basketball court, the athlete appeared excited over the newest partnership, telling reporters, “Man, this is unbelievable.” He continued, “This is a dream come true for a kid from Sepolia, Athens, Greece, born from immigrant parents. I could have never imagined I would be in this position.”

Attanasio and Antetokounmpo said they finalized this agreement in May, but wanted to keep their deal under wraps for fear it would distract the Bucks’ playoff run and the earlier portion of the Brewers’ season.

The two-time NBA MVP revealed he began to have interest in ownership of a pro sports franchise last year while in the NBA playoff bubble at Walt Disney World. The power forward and his team first initially discussed buying into a European soccer team. However, he opted to go with his home city as a way to show his support. 

“Milwaukee made me who I am today,” Antetokounmpo expressed. “It made me a better person. This is basically my home. I’ve become a father here. I’ve become a leader here. I’ve become a champion here, and I want to be involved. I want to be involved in the community as much as possible. I know Milwaukee invested a lot in me, and I want to invest a lot of me back into the city of Milwaukee.”

Antetokounmpo now joins LeBron James as the latest NBA player to have a stake in an MLB team. James and his long-time business partner and friend Maverick Carter became the first two Black partners for Fenway Sports Group (FSG), A Red Sox parent company. The Los Angeles Lakers star also owns a portion of the English soccer team Liverpool Football Club, whose majority owner is FSG.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top