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‘If It Don’t Call Me a Mf I Don’t Want It’: Samuel L. Jackson Will Tell You the Weather and Cuss You Out as Celebrity Voice of Alexa

A new skill is coming to Amazon’s Alexa in the form of Samuel L. Jackson.

The legendary actor will soon be available to assist users of the e-commerce giant’s artificial intelligence software, Amazon announced Wednesday. An exact date for when Jackson can assist users with directions or informing them of the weather has yet to be released. However, the introductory price for hearing Jackson’s well-known voice is $0.99 before the rate increases to $4.99 thereafter.

To activate Jackson on the device, users can say, “Alexa, introduce me to Samuel L. Jackson.” After that folks will have to option to allow Jackson to swear up a storm, as he’s known to do, or keep things clean. Jackson will be able to tell jokes and wake up users at a set time. He’ll even be able to sing “Happy Birthday” — but he can’t help you shop on Amazon or create lists and set reminders.

An accompanying promotional video of the 70-year-old star recording for Alexa shows just how Jackson will deliver on Alexa.

“Today in Los Angeles, it’s 85 degrees,” the “Pulp Fiction” actor recites in a rapid-fire succession of what he’ll do as a celebrity voice for Alexa.

“Say my name!”


“Oh, aren’t we organized?”

“I’m not reminding you of…”

The news of Jackson lending his voice to the AI has fans buzzing online. In particular, they’re delighting in the notion that Jackson will drop some f- and s-bombs as they inform them of what’s happening.

“If it don’t call me a mf, I don’t want it”

“It’s motherf*ckin 19 degrees outside. With strong winds and motherf*ckin rain. I dare you to go outside. i DOUBLE DARE you!”

“’Alexa, say These mfn snakes on this mfn plane!’”

“He finna be screaming at people 🤣”

“‘Rise & Shine Muthafxcka!’ 😭 I need this.”

“Me: Alexa? Alexa:Tf you want now?!!!”

Jackson has never tried to steer himself away from his iconic swearing. Speaking to Vanity Fair, at the “Shaft” premiere in July, the actor said he’s wholeheartedly on board with dropping “motherf—er” at a moment’s notice.

“I embrace it. It is what it is, and I don’t mind if I’m linked with that word,” he said. “I don’t run away from it. I step into it. When I read a script and it’s on the page, I don’t think about it. For me, it’s really just another word; it’s another piece of dialogue, and it’s something that I know that I can work with. I don’t have to think about how to say it. It naturally comes out. Sometimes there’s no better word than ‘motherf—er’ to describe someone or a situation. It’s an all-encompassing word, so yelling it out is the way you say it, and it feels good.”

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