Russell Wilson wants guys to look, feel and do good in his fashion label Good Man Brand, which he started in 2016 and recently launched on Amazon.
Items are also available in select Nordstrom stores, some mom-and-pop shops across the U.S., as well as the Good Man Brand’s website.
Tops are among some of the items being sold, as well as pants, shorts and jackets, and Wilson said the clothes are designed for dressed up or dressed down, depending on the occasion.
“When it comes to clothes, I had the great suits and I had the shorts and T-shirts, but I wanted that midrange game that I could dress up and down,” he told GQ when he first launched the brand. “That means slim-cut trousers, go-to button-ups you can easily layer over and under, streamlined sweats, an offering of made-in-Italy, refined sneakers and more.”
Plus, $3 from each purchase of the clothing will be given to an organization that focuses on improving education in inner cities.
In the past two years, in fact, Russell’s label has donated over $500,000 to his Why Not You Foundation, which he started in 2014 to “empower change in the world” through mentorship.
Wilson also said the line is inspired by his late dad Harry Wilson, not the actual designs, but the idea behind it. The mantra for Good Man Brand is “lead,” “inspire” and “live,” and the NFL star said his father always told him to “give back and dream big.”
“I always say dress for the job you want, not the job you got,” Wilson explained.
But comfort was also important to the Seattle Seahawks quarterback, so he wanted to make sure that each piece felt good to wear.
“Everyone is busy today, and nothing is worse than going all day in uncomfortable pants,” he explained. “I always say I could run a 40 [yard dash] in Good Man Brand pants.”
