Folks Split Over Jesse Williams’ Apology for Emmett Till Movie Promo Meme

Jesse Williams has now issued an apology for the memes he shared in the promotion of his upcoming Emmett Till film, “Till,” which he’s directing.

The activist and “Grey’s Anatomy” actor shared the lengthy letter on his social media pages Tuesday, Sept. 26, after backlash over the black-and-white images led him to delete the posts on Monday. Internet users were riled up when they saw Williams post two images: one of Till’s mother, Mamie Till Mobley, sobbing over her son’s casket and the other of her with a tear rolling down her cheek.

Jesse Williams

(Photo by Gabe Ginsberg/Getty Images for BET)

Both evoked Colin Kaepernick’s Nike campaign by included text that read: “Believe in something. Even if it means sacrificing everything.”

Fans lit up the actor, who previously won praise in 2016 for his BET Awards speech about Black oppression.

“It’s in poor taste..the picture shouldn’t have been used with the ‘Nike esque’ meme on it. I can understand what he was trying to do but it could be interpreted as exploitive.”

“a nike meme of emmett till’s mother to promote a movie????? i hate jesse williams. wow.”

The criticism prompted Williams to post an apology Tuesday acknowledging the images “provoked a strong reaction.”

jesse williams

(@ijessewilliams/Instagram)

“While some clearly understood my intention and it’s connection to Mamie’s real life, many didn’t,” he said. “As much as I’d like to address what my intentions were and the meaning of those images, it’s more important that I first acknowledge that I seem to have offended and possibly hurt some of the very people I aim to uplift.

“I would absolutely never make light of the tremendous tragedy that foisted Mamie Till Mobley into her life of activism and could never pretend her child being brutally tortured and executed was her ‘sacrifice’.  That doesn’t even kinda make sense, never mind being absurd and ahistorical,” he continued.

Williams explained the images were meant to put a spotlight on Mobley sharing the iconic images of 14-year-old battered Till, who was tortured and murdered in Mississippi by white men in 1955 after falsely being accused of whistling at a white woman. Williams characterized Mobley’s actions as a “sacrifice.”

“I adopted an iconic contemporary visual framework to connect past to present and contextualize our language around loss, leadership and sacrifice, he said.”My intent aside, I take responsibility for how they were received.

“My heart is always with my people and this includes my artistic commitment to telling our stories. Always have, always will,” the star concluded. “And while I stand for creative expression, every swing ain’t gonna be a homerun. (And y’all know I swing a lot.) Those who are sincere in this work and concern, I thank you.”

Several supported Williams’ statement.

“We love you and appreciate your intentions @ijessewilliams we stand with you.”

“Dag. Now THAT’S how a man owns his whole experience. A master class in class, Mr. Williams.”

But others didn’t let him off the hook so easily.

“this is not an apology. nor are you taking responsibility for what you did wrong. you’re only sorry for how it was *perceived*.  that’s the same s— as ‘well, i guess i’m sorry IF i offended y’all.’ 🗣️THAT IS NOT AN APOLOGY! THAT IS NOT TAKING OWNERSHIP FOR THE WRONG DONE!🗣️”

“What the hell kind of apology did Jesse Williams put out after 24 hours? 😒”

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top