‘Black Panther’ Petition Asks: ‘What Exactly Will the Black Community Gain Aside from Another Symbolic Victory?’

black panther petition

“Black Panther” is due in theaters Feb. 16. (Marvel)

As hype continues to build for “Black Panther” ahead of its Feb. 16 release, a petition has emerged to encourage the film’s studio to help Black communities. Chaz Gormley wants Marvel Studios and The Walt Disney Company to put 25 percent of profits aside to invest in STEM for the Black community they’ve “blatantly targeted” in ad campaigns for the flick.

“While many would see the release of a major studio film with a majority Black cast, Black director and art direction helmed by Black artists (the SZA & Kendrick Lamar song ‘All The Stars’ will be part of the ‘Black Panther’ soundtrack) as a win — what exactly will the Black community gain, aside from another symbolic victory?” Gromley wrote on the Change.org petition. “Surely, more than just Black people will be heading to the movies on February 16th to indulge in another piece of the Marvel Cinematic Universe, however, Marvel Studios hasn’t pulled out all the stops to get everyone else to come to the theaters — they’ve blatantly targeted the Black community, because they want the one thing the Black community has to offer in abundance – Black dollars.”

Gromley took issue with the marketing of the film, with a trailer using the Gil Scott-Heron’s song, “The Revolution Will Not Be Televised,” on top of the flick being released during Black History Month. He also wants Black consumers to attend only if the there is an agreeance to #BreakBreadMarvel.

“By signing this petition you’re taking a stand, and informing Marvel Studios & their parent The Walt Disney Company that in February your money is not guaranteed,” he wrote. “That unless they agree to set aside 25 percent of their WORLDWIDE profit to be allocated for investment in Black communities, and in programs within these communities that focus on S.T.E.M., you will not be heading to any movie theater to see their film.”

The petition, which was launched Wednesday, Feb. 7, currently has 645 signatures with the goal of 1,000 signatures.

Online, folks didn’t exactly have a serious reaction to the Gromley’s call.

https://twitter.com/nasmaraj/status/962004936568393728

https://twitter.com/Presh_Frince/status/962005880790122496

 

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top