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NRA Releases Another Ad Aimed at Women’s March Organizer, Prompting Her to Organize a March On Them

Participants will embark on a 17-mile march from the NRA headquarters in Virginia to the Department of Justice in D.C. (Photo by Selcuk Acar/Anadolu Agency /Getty Images)

Organizers of the wildly successful Women’s March on Washington have announced plans to host a protest against the National Rife Association.

The protest, set to take place Friday, July 14 in Fairfax, Va., was organized in response to a chilling recruitment ad released by the NRA last month that stopped just short of calling for violence against progressives and members of the anti-Trump resistance. The ad prompted swift backlash, as critics blasted the organization for posting such incendiary rhetoric.

Amid the fallout, Women’s March co-chair Tamika Mallory penned a letter to NRA Executive VP Wayne LaPierre, demanding that the ad be removed and that the organization apologize to the American people.

“You’re responsible for an organization that claims to be the ‘oldest civil rights organization in America.'” Mallory wrote. “However, your recent actions by the NRA demonstrate not only a complete disregard for the lives of Black and brown people in America — your fellow citizens — but appear to be a direct endorsement of violence against these citizens exercising their constitutional right to protest.”

Just three days after Mallory posted her open letter, the NRA responded with an equally chilling ad titled, “We Don’t Apologize for the Truth,” the Huffington Post reported. In it, conservative TV host Grant Stinchfield takes direct aim at the Women’s March organizer.

“I’m talking to you, Tamika Mallory,” Stinchfield said in the video. “You wrote a letter to the NRA on behalf of the Women’s March claiming our ‘Clenched Fist of Truth’ ad was an attack on minority communities.”

“You call it dangerous and demand it to be taken down? I’m here to tell you not a chance,” he added.

Organizers of the march are now taking matters into their own hands to send a message to the NRA.

According to a Facebook event page created by the Women’s March, the protest against the pro-gun organization will start at 10 a.m. in front of the NRA headquarters in Fairfax. At 12 noon, demonstrators will embark on a 17-mile march from the NRA to the Department of Justice. Participants are welcomed to stay overnight in the D.C. area where they will reconvene at the DOJ at 10 a.m. Saturday.

“We know that we are not safe. But we will not be intimidated into silence,” the event page reads. “Please join the Women’s March and our partners in exercising our First Amendment rights by holding a mass mobilization for our safety.”

The march also called on the NRA to take the following actions:

1. Take down the recent irresponsible and dangerous advertisement videos from all social platforms immediately.

2. Issue an apology to the American people for the video that suggests armed violence against communities of color, progressives and anyone who does not agree with this administration’s policies.

3. Make a statement to defend Philando Castile’s Second Amendment right to own a firearm and demand the Department of Justice indict the police officer who killed him for exercising his Second Amendment right and his privilege as a licensed concealed carry permit holder. This call is clearly in line with the mission and purpose of the NRA as an organization that purports to be the lobby and defender of the right to bear arms.

More details about the march are expected in the coming days.

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