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How Empowering Women with New Skills Can Positively Change Their World

(emPowered by Beauty)

1. Learning New Skills Leads to Employment and Self-Sufficiency

We teach women in low-income areas and underdeveloped nations new skills that provide additional employment and business opportunities. Learning to be a makeup artist or stylist has relatively low overhead costs, you can make your own work hours and you have the opportunity to build a clientele in a growth market. Growing a business creates a passion and drive that benefits one’s outlook and builds a sense of pride for being able to provide for one’s family. When you uplift and empower women, you uplift and empower the world!


2. Using Healthy, Natural, Organic Products Protects the Customers’ Faces and the Earth

emPowered by Beauty encourages our new makeup artists to use organic products whenever possible so that we don’t use toxic products that are bad for the Earth and its inhabitants. Our organization will be working directly with farmers to create natural products that are fairly traded and, whenever possible, organically grown. This is an amazing income stream for the women and the farmers and the products will be available globally.

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3. We Train Women In Places Where the Demand Is Growing for Makeup Artists

In Ghana, Panama and Cuba, there is a growing film industry and business class that is demanding products that industrialized nations take for granted. By training to be makeup artists, these women are now in a position to create a secondary market for large enterprises. Much the way restaurants prosper when new industries relocate, makeup artists are able to take on new work in expanded markets created by growth industries. We create a path for local artists to take advantage of new growth opportunities.

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4. We Are Not Just Creating Jobs, We Are Building Businesses and Careers 

emPowered by Beauty is creating a network of women entrepreneurs that can go forth and employ other women from the community. One program participant in any one of the countries might decide to open a makeup studio, so think of all the people she might employ. She will rent a space and likely hire a receptionist, an interior designer, a web designer and maintenance staff. She’ll likely purchase local products, as well. The list goes on and on — all from one woman taking one course. Now, multiply that by three countries and 20 women per country and what do you have? A revolution!

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5. Learning to Care for Others Often Inspires Self-Care

As we teach women how to become makeup artists, they also will are likely to engage in more self-care. Woman who once had no real reason to care about their outward appearance begin to take more pride in both how they look on the outside and more care about how they feel on the inside. As our artists provide their makeup and beauty services, they encourage women to look after themselves in a more holistic way. Our makeup artists gain confidence in their abilities and also begin to see themselves as a beautiful canvas that allows for expression and change.


Jessica Carter is a celebrity makeup artist who has a world-changing project called “emPowered by Beauty.” The project teaches women living primarily in urban areas of Accra, Panama City and Toronto all the skills necessary to become makeup artists and also how to create natural skin care products made with local direct-trade ingredients. The skin care products are then sold both locally and internationally with all net proceeds reinvested directly into the women’s programs. The women are further assisted with promotional help, entrepreneur training and apprenticeships. The results help our participants become emPowered economically! Please help support us with a donation.


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