Brandon Marshall Loses Two Sponsorships in Three Days, Will Continue Kneeling

Brandon Marshall kneels during the national anthem at the NFL Kickoff game Thursday night

Brandon Marshall kneels during the national anthem at the NFL Kickoff game 

Protesting football player Brandon Marshall just lost his second sponsorship. The Denver Broncos linebacker joined Colin Kaepernick’s sit-out of the national anthem Sept. 8 by kneeling. In the span of three days, Air Academy Federal Credit Union and CenturyLink terminated their deals with him.

Local Colorado sponsor Air Academy swiftly dropped the NFLer as a spokesperson Sept. 9 after just five months. Their ties to serving the military community for six decades contributed to the decision. They made the announcement on their Facebook page Friday.

“While we respect Brandon’s right of expression, his actions are not a representation of our organization and membership. We wish Brandon well on his future endeavors,” the organization’s president and CEO Glenn Strebe wrote in a statement.

Marshall explained in a post-game interview with NBC Sports he was “not against the military” or the police but rather “against social injustice.”

Regardless of his reasoning, the linebacker lost another sponsor in CenturyLink Monday.

“We completely respect Brandon Marshall’s personal decision and right to take an action to support something in which he strongly believes,” the company said in a statement. “America is anchored in the right of individuals to express their beliefs.”

“While we acknowledge Brandon’s right, we also believe that whatever issues we face, we also occasionally must stand together to show our allegiance to our common bond as a nation,” the statement continued. “In our view, the national anthem is one of those moments. For this reason, while we wish Brandon the best this season, we are politely terminating our agreement with him.”

Though many NFL players have participated in the protest, it appears that Marshall is the only one facing repercussions.

However, Marshall told KUSA he seeks to continue his protest at the Sept. 18 game against the Indianapolis Colts.

“I prayed about it long and hard, and I feel like it was the right thing to do,” he told USA Today of joining the movement.

He also stated he will donate an “undisclosed” sum of funds to veterans programs and other charities.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top