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From Cigarettes to CDs: The High Price of Navigating Police Brutality to Make a Living in America

Alton Sterling (left) and Eric Garner (right)

Alton Sterling (left) and Eric Garner (right)

July 5, 2016 was supposed to be just another day for 37-year-old Alton Sterling; another day of working to make ends meet, another day of working to provide for his family. But the low-level entrepreneurial pursuit of selling CDs and DVDs proved to be deadly for the Baton Rouge, Louisiana man.

Pinned to the ground and shot dead by cops, Sterling didn’t stand a chance as he conducted business as usual outside a local convenience store.

Turn the clock back two years to a different Black man in a different city. Per usual, Eric Garner, 43, was standing outside a New York convenience store selling loose cigarettes — working to make ends meet.

Tackled to the ground and placed in a prohibited choke hold by NYPD officers, Garner struggled to take his last breaths while uttering, “I can’t breathe.” Those words became a rallying cry for the Black Lives Matter Movement and others demanding justice for the Staten Island man. But as historical precedence in police brutality cases will show, justice is rarely served.

According to Baton Rouge Police Department spokesman Cpl. L’Jean McKneely, officers responded to an anonymous call Monday night that a man in a red t-shirt selling CDs outside the establishment had “pointed a gun at someone” and demanded they leave the property.

Authorities arrived on the scene of what would soon become the place where yet another Black man was killed at the hands of police.

In a 48-second eyewitness video, two Baton Rouge police officers can be seen tackling Sterling to the ground, pinning his arms behind his back. At one point, Sterling is tased as officers “struggle” to restrain him.

“He’s got a gun! Gun,” an officer is heard yelling, prompting the cop nearest the camera to draw an object from his holster.

“You f-cking move, I swear to God,” said another officer.

Shots rang out soon afterward, five in total. According to East Baton Rouge Parish Coroner William “Beau” Clark, the initial results of Sterling’s autopsy show he died due to a homicide, suffering multiple gunshot wounds to the chest and back.

The moment the shots were fired, a woman in the bystander video can be heard sobbing.

“They shot him?” a man, seemingly shocked, asked. “Yes!” the woman replied, whimpering.

Officers later retrieved a gun from Sterling’s pocket, according to eyewitness and convenience store owner Abdullah Muflahi. He stood just two feet away from the altercation between police and Sterling and asserts that the Baton Rouge man never reached for his gun.

“His hand was nowhere [near] his pocket,” Muflahi said.

The store owner claims officers were aggressive with Sterling from the start as they tackled him, pinning him to the ground.

There’s no reason why or how the incident escalated the way it did, but a bystander’s video is the single strand of evidence displaying what actually happened. The officers’ body cams reportedly fell off during the confrontation, leaving many to wonder if their effort to conceal video evidence was intentional.

The graphic video has since gone viral on social media, sparking the hashtag #AltonSterling. Messages of support and demand for swift justice permeated the Twittersphere Tuesday night into early Wednesday morning.

The tragic cases of Eric Garner and Alton Sterling are eerily similar; two Black men in different cities working to feed their families. Yet they both suffered the same dreadful fate.

With mass incarceration worsening and the Black unemployment rate on the rise, there’s no wonder why these men may have resorted to selling illegal cigarettes, CDs and DVDs.

Per a Washington Post article, mass incarceration negatively affects the Black unemployment rate and actually makes the numbers look better than what they are. Government data shows there are twice as many unemployed Black men as there there are white men; African-American unemployment sits at 8.8 percent, while the unemployment rate for white men is 4.5 percent.

Job discrimination is also a plight many African-Americans experience while trying to making a living in the U.S. According to Atlanta Black Star, things like background checks and fingerprinting have disproportionately barred Black citizens from employment even when they showed no signs of posing a threat to a company or its consumers. Some African-Americans have even resorted to changing their “Black-sounding” names on job applications to avoid being discriminated against.

Since the video of Sterling’s death went viral, protests have formed in and around the city as supporters call for a swift investigation into the matter. Sterling’s wife and son also held a press conference to demand justice for their slain family member.

“…The individuals involved in his [Sterling’s] murder took away a man with children, who depended upon their daddy on a daily basis,” Sterling’s wife said, standing alongside her distraught 15-year-old son. “My son is not the youngest, but the oldest of his siblings. He had to watch this as it was put all over the [media] outlets.”

Sterling’s son can be heard bawling in the background.

Like many other Black men across America, Alton Sterling and Eric Garner pushed through systemic barriers to ensure their families were provided for. Unfortunately, they paid the ultimate price with their lives.

The Department of Justice has since taken over the investigation into Sterling’s death.

What people are saying

4 thoughts on “From Cigarettes to CDs: The High Price of Navigating Police Brutality to Make a Living in America

  1. Ryan Ariano says:

    The fact that this is getting attention and is a movement in the right direction. But it's also a reminder that the need for a change in American policing is as immediate as ever and whatever steps have already been made, more must be done.

  2. Dennis Moore says:

    Want to know why White people are so far ahead of everyone else in this country.
    This Gov't stole land from the Indians and gave it to who? White people (free of charge).
    This Gov't stole the Indians gold and gave it to who? White people.
    This Gov't allowed people to "legally" be enslaved for hundreds of years, and that benefitted who? White people.
    And now….. Who benefits from:
    Institutionalized Discrimination:
    You know the unjust and discriminatory mistreatment of an individual or group of individuals by organizations such as governments, corporations, financial institutions, public institutions, and other societal entities.
    Our government is still awarding (bid & no-bid) contracts annually in the $$Billions. TO WHO?
    WHITE PEOPLE!!!!!!!!!! and then THEY take pride in how well they are doing in this country.
    Those are OUR tax dollars putting food on everybody's table but our own.

  3. Greg Pylant says:

    Well teach us "white people" a lesson.. pack up and leave just to see how long we can last without you.. I'm sure we'll be just fine.

  4. Greg Pylant says:

    Never mind his long list of arrests .. and the fact a felon shouldn't even own a gun.. or that this gun was concealed.. or that he resisted.. Lets just ignore all this leading up to a poor man trying to make a living.. wanna bet they didn't report that income to go with the welfare check?

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