Under David Stern and now Adam Silver, the NBA has tried to grow its brand across the globe and establish itself as the world’s premier basketball league. That has meant games and outreach to Europe, China, South America, India and the Philippines.
Now the NBA has landed in Africa for the first-ever NBA game on that continent — a Team Africa vs. Team World exhibition featuring some of the biggest names in the league Saturday in Johannesburg, South Africa. Chris Paul, Luol Deng, and Marc Gasol will be there, as will be native Nigerians and NBA players Al-Farouq Aminu and Giannis Antetokounmpo. Twenty NBA players in all are taking part, along with coaches Gregg Popovich of the Spurs and Mike Budenholzer of the Atlanta Hawks.
“It’s incredible to see all these guys here,” said Raptors GM Masai Ujiri on a conference call Thursday.
“It’s an honor to be part of this,” said Bismack Biyombo, the new Raptors center and native of the Congo, on the same call. “Growing up here in Africa you watch an NBA game every now and then, or when someone had one recorded.”
Much of the talk about growing the sport in Africa has seemed to focus on the NBA brand — bringing an NBA preseason or maybe even regular season game to the continent. That’s a long ways away — Saturday’s exhibition will be in a 4,000-seat arena — but it’s a possibility.
“We’ve definitely had discussions, but they are elementary in some ways…” Ujiri said. “(The Raptors) would definitely be a team that would be very, very interested.”
The real test, however, is not bringing another NBA game to Africa, but finding ways to grow the sport at a grassroots level in Africa.
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