Before Ali, no one boasted or predicted the outcome of fights or called opponents names or even chided the media after a victory. He did all that, and he did it smartly, with humor and certainly at times with a mean spirit. But he promoted the fight. He said things like, “To beat me, you have to be greater than great.” It infuriated fans. People watched his early fights in particular because they wanted to see him lose. Black America overwhelmingly rooted for him because he represented its causes and was not afraid to communicate the frustrations and concerns of the people. Also, his interviews with the late sports commentator Howard Cosell were legendary for their humor — the two had a strong rapport — and Ali’s candor. Boxers of all weight classes have tried (with most of them failing) to hype fights in Ali’s fashion.
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