Though the Black community is certainly not a monolith, when Black people walk into stores there are certain products that they tend to purchase more than other groups. According to a report compiled by Nielsen last year on Black consumers, Black buying power continues to increase, expected to rise from its current $1 trillion level to a forecasted $1.3 trillion by 2017. But of the $75 billion spent on television, magazine, Internet and radio advertising, only $2.24 billion of it was spent with media focused on Black audiences — a shocking disparity, especially considering the high consumption patterns and behavioral trends of the Black consumer.
Ethnic Hair and Beauty Aids
Blacks purchase 934 percent more than the overall U.S. population average.
Blacks purchase 185 percent more than the overall population.