In 1982, when President Ronald Reagan declared a War on Drugs, recreational drug use in the U.S. was in serious decline. Reagan’s declaration of war tapped into a growing public sentiment against illegal drug use. So the declaration was more about politics than about drugs presenting an actual danger to the nation. For the constituency the Reagan administration was trying to reach, it was easy to construct African-Americans as the enemy in the War on Drugs — leading to mass incarceration that has imprisoned millions and devastated Black communities across the U.S. To sell the war, the administration created a monster: crack. And to go along with the crack monster, the government and media pushed a series of myths.
Myth 1: Crack Is a Different Drug Than Cocaine
Still independent.
We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.
Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.
The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.
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