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New Age Shopping: Apple iBeacon Tracks You While in Store

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Today’s technology seems to be catching up with futuristic depictions of Hollywood films as Apple has launched a new feature for iOS called iBeacon.  iBeacon tracks people’s locations while in the Apple store, tying them to personalized and relevant information based on what product they’re close to. According to cnet.com:

“Apple will start using the iBeacon feature built into iOS 7 to be a personal shopper for customers on Friday at its 254 stores across the US. As long as you have Apple’s official Store app installed and allow the program to track your location, iBeacon can tell you about the products you’re near in the store, and provide order updates that can be shared with sales staff on the floor.

One of the more interesting tools Apple has built into iBeacon is the ability to determine upgrade eligibility on the iPhone. When near an iPhone, Apple’s app will see if you’d like to upgrade to the newer version. The app will also check upgrade eligibility to determine if it’s a feasible move right now.”

Apple’s iBeacon technology works off of a low level energy Bluetooth that connects users to the information in the store. It may seem a bit creepy to some users at first, but it’s the natural step as it mimics the customized shopping experience people find online.

Though iBeacon is in its interim stages, it sounds very much like the scene from Minority Report where technology is able to give customers a complete personalized experience.

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