Winning Strategy: Apple Sells 3 Of Every 4 Smartphones In Japan

gold-iphone-5S

Apple Inc. sold three of every four smartphones in Japan last month after the country’s largest carrier, NTT Docomo Inc. (9437), began carrying the iPhone, according to a market researcher.

Apple, which released new iPhone 5S and 5C models in September, won 76 percent of Japanese smartphone sales last month, market researcher Kantar Worldpanel ComTech said yesterday.

Apple’s share of smartphone sales at NTT Docomo was 61 percent after it began offering the iPhone for the first time, Kantar said in a post on its Twitter account, confirmed yesterday by Dominic Sunnebo, an analyst with the company in London.

Japan’s three wireless carriers all sell iPhones after NTT Docomo, the nation’s largest, ended its holdout against Apple’s handset as it attempts to regain market share from smaller rivals which already stock the devices. NTT Docomo had 45.7 percent of Japanese mobile subscribers in October compared with 29 percent for KDDI Corp. (9433) and 25.3 percent for SoftBank Corp. (9984), according to data compiled by Bloomberg.

It is true that iPhone sold well,” Jun Ootori, a spokesman for NTT Docomo in Tokyo said yesterday. He declined to comment further because the company doesn’t know details of Kantar’s research.

Source: Bloomberg.com

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top