Finnish mobile company Nokia has been well known for the great cameras in their devices. Now they’re highlighting that fact in a new commercial for the Nokia Lumia 925 – which was released a few weeks ago in the U.S. Nokia specifically takes aim at Apple’s iPhone 5, showing side-by-side comparisons of the Lumia 925 photos against those of the iPhone. According to macrumors.com:
“The ad focuses on the phone’s photographic capabilities and is based on Apple’s well known “Photos Every Day” commercial, which began running back in April. It uses a similar voice over and style, focusing on Lumia users taking photographs with their devices.
The Lumia 925 was released a few weeks ago in the United States, and while it isn’t as powerful as its ‘bigger brother,’ the Nokia Lumia 1020 – which sports a 41 megapixel camera – it still boasts some pretty amazing specs. As noted on macrumors.com:
“Nokia’s Lumia 925 offers an 8.7-megapixel camera that comes equipped with a Carl Zeiss Tessar lens and an f/2.0 aperture. In comparison, the iPhone 5 has an 8-megapixel camera with a five-element lens and an f/2.4 aperture. Nokia has included a dual-LED flash on the Lumia 925, which, along with a lower aperture, allows for superior performance in suboptimal lighting conditions.”
The new Nokia Lumia line of phones is really solid. I’ve been fond of their devices since the early 2000’s, and they have not disappointed as innovators in the smartphone space. That’s definitely something to brag about, however, it’s rarely ever a good idea to prominently highlight another company’s product in your own advertisement. All you end up doing is creating more press for the other company, especially when that company is the behemoth that is Apple, a brand that people love. Not to mention that while the attack is a valid one against the iPhone 5, Apple is set to release the iPhone 5S which is rumored to have significant camera improvements.
By making the camera a primary focus in their new line of Lumia phones, Nokia has created a unique selling proposition. Yet while this may not help them overthrow Apple and Samsung as the No. 1 and No. 2 platforms in the market, it does give them a legitimate shot at being third, and that spells trouble for Blackberry. The Nokia Lumia 925 and the Lumia 1020 may truly eliminate the need to carry a point and shoot camera, and in a world where consumers are looking for one device to do everything, Nokia may be onto something.
