‘Despicable Me 2,’ ‘Grown Ups 2’ Out-Muscle ‘Pacific Rim’ at Box Office

Despicable Me 2 remained king of the box office for a second straight weekend. Guillermo del Toro’s Pacific Rim fell short of expectations and failed to put up colossal numbers, instead getting out-muscled by the animated family flick and Adam Sandler’s first ever sequel, Grown Ups 2.

Despite being savagely ravaged by critics, Grown Ups 2 opened to a stellar $42.5 million to take second place at the box office. Audiences defied critics’ reviews, giving the film a B- CinemaScore, same as the 2010 original. The sequel, costing a relatively modest $80 million to produce, is a much-needed win for Sandler, who has had a string of box office disappointments.

Pacific Rim was only able to pull in $38.3 million for a claim to third place, despite the plethora of  Internet chatter and online buzz. Disappointingly, strong reviews and fan reaction ( 72 percent of critics and 88 percent of moviegoers liked the film, according to Rottentomatoes.com) were not able to attract a bigger audience leading  Guillermo del Toro’s story of monsters vs. robots to fall short of analysts’ projections of $40 million. The film seemed unable to expand past its fanboy audience.

After three weeks in theaters, Fox’s Sandra Bullock and Melissa McCarthy comedy The Heat placed No. 4, ending the weekend with a North American gross of $112.4 million.

Coming in No. 5 was Gore Verbinski’s troubled The Lone Ranger, which fell 61 percent to $11.1 million in its second weekend, for a dismal domestic haul of $77.1 million. Lone Ranger has a number of major markets in which it is yet to open, but so far things are just not looking good for the Western. Overseas, the big-budget tentpole took in a meek $12.7 million from 33 territories, for an international total of $48 million and worldwide gross of $119.1 million.

Fruitvale Station, the Weinstein Company’s critically acclaimed biopic about the shooting of Oscar Grant by BART police in Oakland made headlines at the specialty box office in North America. In the midst of the George Zimmerman acquittal, the micro-budget film grossed $377,285 from seven theaters for a location average of $53,898, the third best of the year so far according to The Hollywood Reporter.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top