Trending Topics

‘Honky’: New Play on Racial Stereotyping in Advertising

HonkyFor years people have tried to find a slur for white Americans as evocative and offensive as the N-word is for African-Americans. And, frankly, there aren’t many classics to choose from. Honky, whitey, cracker, hillbilly: They all fall flat.

The problem is, “white” refers to so many different types of people that a reference to it as skin color has no negative historical relevance in this country. Sure, calling someone white implies that he or she is a bad dancer, not cool or watches too much “Downton Abbey.” But to find something even close to the power of the N-word you have to use well-known slurs that refer specifically to heritage or race.

I’m lucky. I’m half Greek and the only slur I could find about my people was “olive picker,” which, honestly, I think is nice. At least it means I’m employed.

I was thinking about this because I have a play, “Honky,” that opens Thursday at Urban Stages in New York City. It’s a dark comedy about a commercial that glorifies black gang violence in an effort to sell basketball shoes to white teens. When a black teenager is murdered for the shoes, the shoe designer, who is black, promises revenge.

Meanwhile, the ad writer sees a therapist for his white guilt, which is only amplified when he discovers that the therapist is black. All the characters are then put to the test when a new pill on the market promises to cure racism.

On the first day of rehearsal, one of the actors asked why I chose that word for the title. The first reason is in the storyline, the shoe designer’s childhood friends used to call him honky because he grew up in a rich, white neighborhood. The other reason is simpler: The play is a comedy and the word, once considered offensive, is now unmistakably funny. In fact, I don’t think I’ve heard it used without irony since “Death Wish 3.”

But it did make me wonder: Is there a way to offend a white person? Obviously you can tell him or her that remind you of some actor and then carefully add, “but, you know, not fat.” White people totally hate that.

But a single word that can make a white person feel bad simply for being white?

I think there is one. I worked as a writer in advertising for a number of years. It’s a pretty white industry, which is strange when you consider how often it markets to a nonwhite demographic. Yet when a room full of white people have to talk about their target audience, they often don’t know how to do it without saying something inadvertently offensive.

We’re in a racially awkward phase in this country. We see progress, but don’t possess adequate language to help us bridge where we are to where we’re going. The result is we keep falling somewhere in the gap, either because we don’t know the right words to use, or because we think we do.

More liberal-minded white people are often so terrified of saying the wrong thing, the wrong way and with the wrong emphasis, that they seem to jump from one wet rock to another, twisting and turning to stay upright. And frankly, it’s hilarious. Even when I’m one of them.

Read more: Greg Kalleres, NYTimes

What people are saying

One thought on “‘Honky’: New Play on Racial Stereotyping in Advertising

  1. Beyond idiotic and highly insulting. This jerk declares Honky to be funny and not insulting. But uses the term N-word instead of Nigger. Funny he sees no humor in that term, though so many black people use it like they were saying buddy,and comics and rap artists use it like it is a compliment.

Leave a Reply

Back to top