Stay Connected
Atlanta Black Star/Film
FilmNews

'Oz the Great and Powerful' Offers Sneak Peak of Super Bowl Ad

Posted byBy R Scott Belzer | Published on: CommentsComments (0)

A recent article from EW.com has given audiences perhaps the first sneak peak of a commercial, showcasing a tiny amount of footage from Oz the Great and Powerful.

Oz the Great and Powerful isn’t set to hit theaters until March 8, but the promotional campaign seems to be in full swing. Accordingly, the production hopes to make its mark at the Super Bowl. The film stars the always marketable James Franco alongside Mila Kunis, Rachel Weisz and Michelle Williams, a thrilling concoction of actors that gives any sporting event a run for its money.

The extremely quick preview of Oz the Great and Powerful reveals James Franco as Oscar Diggs in his hot air balloon. Naturally, the balloon is coasting in the wrong area of Kansas and is swept up into the Land of Oz by a tornado. The only thing that comes to Diggs’ mind is “Am I dreaming?” to which Mila Kunis aptly replies “You’re in Oz.”

A full length trailer for Oz the Great and Powerful was released back in November while a spooky looking poster followed a month later. Earlier this month, Rachel Weisz had nothing but good things to say about the bad side and bad intentions of her character. You know, the usual schtick before a film’s release.

One can only hope that the new commercial for Oz the Great and Powerful follows through on what this tiny snippet seems to be offering — more footage. After all, the film may be setting a new precedent with releasing a 11 second teaser for a 1-2 minute commercial. In case you haven’t been keeping up, Super Bowl XLVII (or, 47) will air Feb. 3 at 6:30 EST. Enjoy the short clip below.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Give once Give monthly Support another way

Related Stories

Back to top