Christmas Web Shopping Posts Record $6.9 Billion in Just 5 Days!

The Christmas rush lit up online shopping in the US after ComScore reported that aggregate spending on the Web surpassed $6.9 billion last week, in what the Web measurement firm is calling the “heaviest” five-day-week of Internet shopping on record.

It goes without saying that, as the Web matures, increasing numbers of consumers are suitably savvy to buy items through the Internet and retailers are increasing the emphasis on online deals and offers. However, that development is gathering pace and, last week, four of the weekday shopping days saw more than $1 billion in spending.

‘Green Monday’ — December 10 — topped the pile with $1.275 billion, which makes it the third biggest shopping day ever, according to ComScore. The firm estimates that close to $34 billion has been spent by US consumers online since November 1 this year.

xxxxxxx Christmas demand sees US hit new 5 day Web shopping record of $6.9 billion: ComScore

In total the week — which saw US online retailers bring in $6.992 million — was up 11 percent on the same period in 2011, but ComScore chairman Gian Fulgoni expects that Christmas 2012 will see overall revenues increase at a greater rate…

Read More: Jon Russell, thenextweb

Democracy needs journalism it can trust.

This election season, the stakes are higher than usual — and so is the pressure on newsrooms to soften their coverage, stay quiet, or just disappear. Independent reporting, the kind that answers to readers instead of advertisers or political pressure, matters more in a moment like this, not less.

For over 14 years, Atlanta Black Star has stayed independent and reader-funded. We have no corporate owner and no shareholders telling us what to cover or how to cover it. That independence is also our biggest vulnerability: nothing protects it except readers choosing to fund it directly.

Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under in a moment like this, it's rarely the independent, reader-funded ones that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top