Yahoo! Caught in $2.7 Billion Mexican Stand-Off

Something of a surprise as Yahoo is hit with a $2.7 billion judgement over an old business deal in Mexico. Yahoo itself of course is stating that the case is entirely without merit:

Yahoo! Inc. (NASDAQ: YHOO) today reported that the 49th Civil Court of the Federal District of Mexico City has entered a non-final judgment of U.S. $2.7 billion against Yahoo! Inc. and Yahoo de Mexico, S.A. de C.V. in a lawsuit brought by plaintiffs Worldwide Directories S.A. de C.V. and Ideas Interactivas, S.A. de C.V. Yahoo! believes the plaintiffs’ claims are without merit and will vigorously pursue all appeals. The plaintiffs alleged claims of breach of contract, breach of promise, and lost profits arising from contracts related to a yellow pages listings service.

The deal itself was to produce something like a book form of a business version of the Yahoo directory:

The idea was to augment its online local business search with printed book. Yahoo hoped that the two-pronged strategy would let it compete with Google. The books would include maps, business and landmark listings, and a catalogue of offers and discounts. There would be flexible, low-cost advertising options in Yahoo! Páginas Útiles, which was slated for an initial circulation of 800,000 free copies followed by a second print run of 1.7 million units according to a April 2003 article from Mexican website Noticias Dot.

I’m not sure The Times has it right here:

A Mexican court has fined Yahoo! $2.7 billion over a yellow pages listings dispute.

This isn’t a fine as it’s a civil case. It is, rather, damages. Yes, that’s correct, it’s a damages judgement:

A Mexican court has ruled Yahoo in breach of a contract with a former partner, Ideas Interactivas, and hit it with a $2.7 billion judgment, Yahoo announced.

This is something of a problem of course: the amount is larger than Yahoo’s total quarterly income, let alone earnings…

Read more: Tim Worstall, Forbes

 

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top