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'Skyfall' Causes Studio To Do Something They've Never Done Before…

Posted byBy Joe Cohen | Published on: CommentsComments (0)

It’s official, Skyfall is now the highest grossing Bond film since its conception back in 1962.

Daniel Craig has something to be proud of, which is playing 007 for the third time. As of today, the Sam Mendes directed film has made $669.2 million globally, which is a substantial bump up from Casino Royale’s $599.2 million in 2006.

This has been a record year for Sony and on Sunday Sony chairman of worldwide marketing and distribution, Jeff Blake, announced that the studio has crossed $4 billion in global ticket sales for the first time in history. “Exceeding $4 billion globally is a true rarity in this industry and it’s an extraordinary accomplishment for all of us at Sony Pictures,” Blake said. That’s a big jump from the studio’s best of $3.6 billion in 2009.

Sony got a lot of help this year from The Amazing Spider Man’s $754 million worldwide, Men in Black 3’s $624 million and Sony Pictures Animation’s Hotel Transylvania’s $283 million.

If it weren’t for the global market we wouldn’t be talking about Skyfall in this way. The film grossed $507.9 million internationally through Sunday. Domestically the film earned $161 million, after being in theaters for two weekends, which is not bad, but nowhere near the success its having globally.

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