The International Market Might Save 'Cloud Atlas'

Cloud Atlas is undeniably one of the weirdest movies ever to be handed a hundred million budget. The Wachowski siblings / Tom Tykwer collaboration explores themes of fate, love, and human nature through six interweaving storylines that feature the same actors in different roles, sometimes playing different sexes or races. That’s not exactly the most mainstream premise. And until now, the gamble seems to have resulted in a loss for the film’s German backers. After more than two weeks in release, the movie has only grossed a little more than 20 million dollars here in America.

Same old song: interesting movies fail horribly, while safe pap succeeds. Which, whatever. Financial success isn’t proof of a movie’s quality. But if filmmakers were rewarded more often for making stranger and more adventurous stuff, then we’d probably get a more diverse slate of releases. It’s a shame, but nothing new.

Except now it looks like Cloud Atlas might be redeemed at the box office. The film opened in Russia and Ukraine this past weekend, and grossed nearly 10 million dollars there. It beat out Skyfall! This is a good indication for the movie as it expands into more foreign markets. The international box office has become increasingly vital in recent years. Just as one example, it’s the reason that the Ice Age franchise is so popular (the latest installment being the third highest-grossing movie of the year so far). Perhaps the rest of the world could at least let Cloud Atlas recoup its budget. The Wachowskis and Tykwer deserve that much, at least. These are artists who deserve to be given the tools they need to tell our weirdest stories. I wish Cloud Atlas the best (and encourage you to see it if it’s still showing near you, because it really is worth seeing).

Subscribe To The ABS Newsletter — Get our stories in your inbox.

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Latest from Atlanta Black Star

Back to top