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The Dissident Spirit of True Entrepreneurs

Steve Jobs

Countries that put their artists and protesters in jail will never succeed in building a successful culture of entrepreneurship. They will be relegated to creating better mousetraps or cloning other countries’ business models.

Entrepreneurs as Dissidents
When Steve Jobs returned to Apple, he ran the Think Different ads, a brilliant marketing campaign to make Apple’s core customers believe that Apple was still fighting for the brand.

But in hindsight, the ad captured something much more profound.

The crazy ones? The misfits? The rebels? The troublemakers? To celebrate those people as heroes requires a country and culture that tolerates and encourages dissent.

Because without dissent there is no creativity.

Countries that stifle dissent while attempting to encourage entrepreneurship will end up at a competitive disadvantage.

Pushing the boundaries
Most startups solve problems in existing markets – making something better than what existed before. Some startups choose to resegment a market – finding an underserved niche in an existing market or providing a good-enough low cost solution. These are all good businesses, and there’s nothing wrong with founding one of these.

But some small segment of founders are truly artists – they see something no one else does. These entrepreneurs are the ones who want to change “what is” and turn it into “what can be.“ These founders create new ideas and new markets by pushing the boundaries. This concept of creating something that few others see – and the reality distortion field necessary to recruit the team to build it – is at the heart of what these founders do.

The founders that make a dent in the universe are dissidents. They are not afraid to tell their bosses they are idiots or tell their schools they been teaching the wrong thing or to tell an entire industry to think different…

Read more: Steve Blank

 

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