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Dallas Cowboys 1st U.S. Franchise Worth $2.1 Billion

Cowboys owner Jerry Jones.

Although they have not won a Super Bowl in recent memory, the Dallas Cowboys still rank as the first American sports franchise worth more than $2 billion, according to Forbes magazine.

Coming in as the top-valued team in the NFL is nothing new for the Cowboys; this makes the sixth year in a row they hold that distinction. But the Cowboys saw their overall worth increase 14 percent over the last year, up to a staggering $2.1 billion.

How much of a blowout is Dallas’ ranking? Their worth is about $1 billion higher than the average NFL team value, $1.11 billion, which up 7 percent.

Think that’s something? You will understand how popular soccer is around the world when you read this:  Manchester United of the English Premier League, is valued at $2.24 billion. Amazing. It is the only pro franchise that is  more valuable than the Cowboys, according to Forbes’ surveys. And Man U’s owners, the Glazer family, also own the Tampa Bay Bucaneers, who are $1.033 billion, 18th in the NFL.

New TV contracts, the collective bargaining agreement signed last year that will last a decade, and higher premium seating revenue contributed to the increases. Every franchise except the Cincinnati Bengals increased in value; the Bengals stayed the same at $871 million, which ranks 26th overall.

With new stadiums in the works for the Vikings and 49ers, their values skyrocketed. Minnesota had a 22 percent increase to $975 million, while San Francisco moved up 19 percent to $1.175 billion.

Jimmy Haslam III bought the Cleveland Browns this summer for $1 billion, $13 million more than the value Forbes placed on the team, which ranks 21st.

Shahid Khan purchased the Jacksonville Jaguars for $770 million in January. Forbes values them at exactly that – the least valuable franchise in the league, $10 million less than the St. Louis Rams.

Rounding out the top five are New England ($1.635 billion), Washington ($1.6 billion), the New York Giants ($1.468 billion) and Houston ($1.305 billion).

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