'Ice Age: Continental Drift' Did Not Meet Expectation

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Ice Age: Continental Drift falls short of a stellar opening, but still manage to prove that there is still a lot of interest in the prehistoric animation.

Ice Age: Continental Drift Did Not Meeting Expectation

The fourth installment in the Ice Age franchise opened up to an mediocre $46 million this weekend. In comparison with other animations that came out this year, that number is noticeably off. The Lorax opened with $70 million, Brave opened to a $66.3 million weekend and Madagascar 3 hit the screens making $60.3 million for its first weekend. However, the latest Ice Age is still on par with the first edition from the franchise which also made $46 million its opening weekend. The other two Ice Age movies out performed Ice Age: Continental Drift.

According to sources, Ice Age’s audience brought in 51 percent females and about half of them were below the age of 25. The audience scored the film with an A- CinemaScore. A score that high usually means a strong word of mouth push and with no other family movies in the theaters, Ice Age: Continental Drift could have a surprise performance over all.

3D numbers were down for the animation, but The Amazing Spiderman in 3d, didn’t perform that well in the 3D box office either. One has to wonder if people are loosing interest in the 3D experience.

The Amazing Spiderman racked in $35 million its second week out. That’s a 44 percent drop from its debut weekend. While these are good numbers for the comic book movie, they’re substantially less than that of the previous Spiderman. Despite that, The Amazing Spiderman still is on track to jump the $200 million hurdle.

Weekend Box Office
July 13, 2012 – July 15, 2012 

Title Studio Weekend Theaters Total Week
Ice Age: Continental Drift 20th Century Fox
$46,000,000
3,881
$46,000,000
1
The Amazing Spider-Man Columbia Pictures (Sony)
$35,000,000
4,318
$200,900,000
2
Ted Universal Pictures
$22,147,000
3,303
$158,993,000
3
Brave Disney•Pixar
$10,695,000
3,392
$195,596,000
4
Magic Mike Warner Bros. Pictures
$9,030,000
3,090
$91,850,000
3
Savages Universal Pictures
$8,735,000
2,635
$31,466,000
2
Tyler Perry’s Madea’s Witness Protection Lionsgate
$5,600,000
2,004
$55,628,000
3
Katy Perry: Part of Me Paramount Insurge
$3,735,000
2,732
$18,588,000
2
Moonrise Kingdom Focus Features
$3,662,000
924
$32,427,000
8
Madagascar 3: Europe’s Most Wanted DreamWorks Animation
$3,500,000
2,285
$203,732,000
6
To Rome With Love Sony Pictures Classics
$2,539,000
744
$8,658,000
4
Marvel’s The Avengers Walt Disney Pictures, Marvel Studios, Paramount Pictures
$1,287,000
747
$613,548,000
11

 

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