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'Social Network' Producers Get 'Fifty Shades Of Grey'

Michael De Luca and Dana Brunetti  Tackels ‘Fifty Shades Of Grey’ Movie

After the  Fifty Shades of Grey achieved immense popularity amongst passion-deprived mommies,  it’s  no surprise that the book caught the attention of Hollywood producers.

After an expensive bidding war back in March, The Social Network producers Michael De Luca and Dana Brunetti won the rights to do the adaptation of E. L. James’ erotic novel.

What began as a Twilight story, Fifty Shades of Gray became too sexual for the Twilight brand. So author Erika Leonard created a separate franchise all together. The story is about a love affair between a college student and a mysterious billionaire.  The book focuses on the couple’s  steamy sex-capades.

Universal’s co-chairman Donna Langley has this to say, “At its core, Fifty Shades of Grey is a complex love story, requiring a delicate and sophisticated hand to bring it to the big screen.  Mike and Dana’s credits more than exemplify what we need in creative partners and we’re glad to have them as part of our team.”

De Luca and Brunetti stunned the movie industry with their adaptation of  Ben Mezrich’s “The Accidental Billionaires: The Founding of Facebook, and made it into an Academy Award winning film. Also,  De Luca produced Moneyball, another difficult book adaptation that also became an Oscar contender.

The duo is currently working on a movie titled, Captain Phillips staring Tom Hanks, based on true accounts about a cargo ship captain who gave himself to Somali pirates to save his crew and was later rescued by Navy Seals.

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