Google is currently working to close a deal to buy social media startup Meebo Inc. for approximately $100 million. Meebo, founded in 2005, allows users to interact and share content through multiple social media networks at the same time, including Facebook and Twitter. This makes the Meebo platform appealing to advertisers looking to spread their message across multiple networks. The story was first broken by technology blog All Things Digital last month.
“We are always looking for better ways to help users share content and connect with others across the web, just as they do in real life,” a Google representative said. “We look forward to closing the transaction and working with the Meebo team to create more ways for users to engage online.”
The California-based Meebo claims to reach half of the U.S. Internet population, and allows users to build their own web experience based upon their own interests.