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Nissan Launches ‘What If_’ Campaign With Usain Bolt

Nissan Motor Co. is rolling out an advertising campaign that features star runner Usain Bolt, an Olympic gold medalist and holder of multiple world records holder. Bolt, who can run 100 meters in 9.58 seconds, also likes fast cars and has owned a Nissan GT-R since 2009.

The global campaign, called WHAT IF_, is kicking off with billboards at major airports featuring Bolt, the GTR and performance statistics for both. The car, for example can accelerate from zero to 62 miles per hour, or 100 kilometers per hour, in 2.8 seconds.

The campaign is the first product of Nissan’s newly-formed global marketing organization that was formed to increase awareness of the Nissan brand in support of a strategic program called Power 88. The wider campaign is aimed at moving into new markets and investing in new technology.


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