'The Voice' And 'Smash' Raise NBC To The Top in First Week

NBC’s “The Voice” and “Smash” earned big numbers in their Monday night debut, making the network the top dog of the night again after Super Bowl Sunday.

Season 2 Of “The Voice” is off to a very good start. Sunday’s post Super Bowl premier took full advantage of the strategic timeslot, earning a 16.3 rating and 36.7 million total viewers. These numbers  made the show the highest-rated entertainment broadcast in six years.

Although “The Voice”, as expected, managed to only capture less than half of its Sunday night performance, the singing competition show still was the top-rated and most-watched Monday night show.  With a 6.6 rating/16 and 17.7 million viewers tuning in. This bumped the usual favorite, CBS’s “Two and a Half Men”, out of the top spot.

“Smash” premiered the following hour with a solid rating of 3.8/10 and 11.5 million total viewers tuning in. Although this was below “The Voice” numbers, it was still rather impressive. “Smash” took fifth place in ratings and third in overall viewers on Monday.

Putting The Voice and Smash against CBS’s Monday night comedy block was a huge risk for NBC because the segment dominated Mondays all season. However, the gamble paid off in its first week, with three out of five CBS primetime shows hitting or tying season lows.

Still independent.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top