Stay Connected
Atlanta Black Star/Film
FilmNews

Weekend Box Office Breakdown

Posted byBy Joe Cohen | Published on: CommentsComments (0)

Weekend Box Office Round-up‘Chronicle’ comes out ahead of  the unexpected success of ‘The Woman in Black’ in this weekend’s box office breakdown. ‘The Grey’ and ‘Big Miracle’ rounds off the top four. No one in Hollywood projected ‘Chronicle’ or ‘The Woman In Black’ would get near a $20M opening; both films are a low-cost/high-reward jackpot for the two studios, especially because budgets were kept low as well as the marketing expenditures. Better yet, both films managed to reveal the elusive young audiences who were missing for the past six months of 2011. Though it’s the weekend’s biggest budget debut, Universal’s ‘Big Miracle’ is a underachiever- only tallying an $8.1M weekend which is less than the $10M executives hoped for.  ‘The Grey’ is still showing a solid hold in box office numbers.

Weekend Box Office

February 3, 2012 – February 5, 2012

Title Studio Weekend Theaters Total Week
Chronicle 20th Century Fox
$22,000,000
2,907
$22,000,000
1
The Woman in Black CBS Films
$21,000,000
2,855
$21,000,000
1
The Grey Open Road Films
$9,500,000
3,207
$34,800,000
2
Big Miracle Universal Pictures
$8,484,000
2,129
$8,484,000
1
Underworld Awakening Screen Gems (Sony)
$5,600,000
2,636
$54,352,900
3
One for the Money Lionsgate
$5,250,000
2,737
$19,668,000
2
Red Tails 20th Century Fox, Lucasfilm
$4,500,000
2,347
$41,323,450
3
The Descendants Fox Searchlight Pictures
$4,600,000
2,038
$65,522,650
12
Man on a Ledge Summit Entertainment
$4,460,000
2,998
$14,724,800
2
Extremely Loud & Incredibly Close Warner Bros. Pictures
$3,925,000
2,505
$26,792,800
3
Contraband Universal Pictures
$3,490,000
2,047
$62,103,400
4
The Artist The Weinstein Company
$2,565,000
1,005
$20,584,200
11

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Give once Give monthly Support another way

Related Stories

Back to top