The automaker Volkswagen, known for its creative promotion campaigns, is in the midst of controversy for a Super Bowl television ad that uses the stereotypical voices of happy-go-lucky Jamaicans coming out from the mouths of buttoned-up, conservative-looking corporate white guys —and one Asian guy. With the “Get Happy” sung by reggae legend Jimmy Cliff playing [...]
Jimmy Cliff’s ‘Rebirth’: Reggae Icon Knows Success Comes Hard
August 5, 2012 | Posted by
Without a doubt, the two artists most responsible for bringing reggae to the world stage are Bob Marley and Jimmy Cliff. Cliff became one of Jamaica’s first international superstars in the 1960s, scoring hits in the U.K. and Brazil. He’s best known for the 1972 film The Harder They Come, both as its lead actor [...]
