The show does nothing to advance the perception of Blacks or alter how Blacks are viewed by non-Blacks across the world. Every show does not and cannot project the true image of working-class Blacks who are law-abiding, hard-working and committed to family. That’s a more accurate reality of Black life. But the all-too-pervasive visual of African-Americans as drug dealers or former drug peddlers has been overdone, and each time it is done it re-enforces a false narrative about who Black people are as a whole. It is a reason globally that Blacks are viewed less favorably than any other race. The gangster/philanderer/murderer role more recently was done in the Showtime network show, Power — and it was done much better and smarter. “I can’t tell you everything that Dr. (Martin Luther) King and our ancestors wanted for our people,” social commentator Boyce Watkins said, “(but) I can certainly say that it had nothing to do with the crap we’re seeing in modern American media.”
Independent journalism still matters.
We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.
Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.
The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.
We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.
If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.
