Facebook’s success has come from its ability to understand human interactions and present users with the tools to express themselves. Already the world’s largest social media platform to date, Facebook is looking to delve deeper into the minds of its users to improve their experience. The company is reported to be implementing artificial intelligence that learns what users like on their newsfeed to tailor content. According to engadget.com:
“The company may soon raise the News Feed’s IQ, however, as it recently launched an artificial intelligence research group. The new team hopes to use deep learning AI, which simulates a neural network, to determine which posts are genuinely important. The technology could also sort a user’s photos, and it might even select the best shots. While the AI work has only just begun, the company tells MIT Technology Review that it should release some findings to the public.”
Facebook’s AI project sounds like the next wave of innovation for the company. It is a strategy that has worked well recently for other companies. According to The MIT Review:
“Facebook’s foray into deep learning sees it following its competitors Google and Microsoft, which have used the approach to impressive effect in the past year. Google has hired and acquired leading talent in the field and last year created software that taught itself to recognize cats and other objects by reviewing stills from YouTube videos. The underlying deep learning technology was later used to slash the error rate of Google’s voice recognition services.”
Hopefully this new project will help to make Facebook more relevant and useful than it already is.
