Target is releasing a three-episode online rom-com series titled Falling for You, which Nia Long co-stars in along with Kristen Bell and Zachary Abel, directed by Phil Abraham (an episodic TV director, who’s helmed episodes of Mad Men and The Sopranos).
Needless to say, it’s really just a way for Target to get its products to consumers – specifically, while you’re watching to series, the items you see in each scene will be shoppable throughout the film, as it plays.
A right-hand column within the player tells you what items in any given scene are available to buy at Target, and with a few clicks, you can buy the.
The series has already released the first 2 episodes – on October 2 and 4; the next will be available on the October 9. And the grand finale will be livestreamed on October 10 on FallingForYou.Target.com.
Source: Indie Wire