Simmons has been working with Indique Virgin Hair Extensions for the past few months to create the Bikini collection. Hundreds of fans lined up outside the Indique SOHO store to grab their first sample of the new product and shake hands with the impressive entrepreneur. Simmons is the first celebrity spokesmodel for Indique, expanding her career as a 24-year-old business go-getter.
Fans and eager buyers began lining up outside the Indique SOHO store at 1:30 a.m., camping out in the street just to buy one tube of hair. Simmons signed autographs and supplied fans with her new product, but apologized for not getting a chance to meet each of her supporters. The reality television star expressed her grief via Twitter, “Sorry If I didn’t get a chance to meet everyone who came out to support and stood outside [in] line. I wasn’t in control of the line.”
Despite time constraints Simmons made sure to promote the attributes of the hair line, describing the product as very “versatile.” In an interview with GlobalGrind.com Simmons described the “Bikini” hair in detail. “We’ve made our own texture here,” Simmons told a GlobalGrind reporter. “It’s called Bikini [because] you can get it wet. You can get in the water with it and still look fabulous at the same time.”
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Simmons made sure to sport her innovative weave at the promotional hair launch. Her luscious locks were straightened for the event, giving fans and followers a chance to witness the hair’s flexibility.
A 40 oz tube of Bikini hair retails between $210 – $305. A portion of the Bikini proceeds will go toward CancerCare, an organization that helps provide information, education, counseling, financial aid and other types of free professional help for people living with cancer or cancer-related illnesses.