Monday, December 16, 2019

Tag: target market news

Nielsen: Multicultural Consumers Key to Future Success...

For years, brands and marketers in the U.S. have watched demographics evolve and sought to capitalize on the size and the growth of multicultural...

Black Households Nearly Half of NBA Viewers

Black fans of the NBA showed up in droves for the first round of the playoffs, but they weren’t at the arenas. According to...

African American Audience Disappointed With TV Programming...

Despite the fact that African Americans as a group are the most voracious television viewers, they are the most dissatisfied with the programming options...