Beyonce ‘Super’ on February GQ Magazine Cover

As Beyonce’s sizzling February GQ magazine cover hits shelves, readers are taking notice of the diva’s slim figure and sexy pose. Dressed in a football jersey – a nod to her upcoming Superbowl halftime show performance – Beyonce deadpans the camera and proves she has not only lost the baby weight, but is ready for a busy 2013.

Of course, as Beyonce’s cover was released, the inevitable Rihanna comparisons began. Rihanna was GQ‘s January cover girl and also graced the magazine wearing very little.

@jameelajamil wrote, “Woah! Look out Rihanna… Beyonce is on the naked bandwagon… #iamabsolutelyreadyforthisjelly.

However, when analyzing the two covers, they are very different, in keeping with the wildly different women they depict.

Rihanna’s cover, in which the “Umbrella” singer is clad in black leather, symbolizes the bad-girl-in-control persona she so desperately wants to project – if only to mask her possible insecurity over her tumultuous relationship with Chris Brown. Rihanna’s love triangle with Brown and Karrueche Tran plays out daily on social media, with the “Diamonds” singer Instagramming romantic photos with Brown one minute, and left in Paris the next. Yet the image on her GQ cover is dark and all about control, with the singer covering herself just enough to avoid Playboy territory.

Beyonce’s GQ cover, while sharing the commodity of skin, indicates that at her essence she is a brand. Decked out in a sports jersey, the cover is a promotional nod to a highly public event: her 2013 Superbowl performance that is set to launch the next step of her career.

Read more: Popular Critic

Subscribe To The ABS Newsletter — Get our stories in your inbox.

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Latest from Atlanta Black Star

Back to top