Ohio Business Owner Criticized for Posting Sign That Claims White Lives Matter Because ‘Who Else Will Pay for Welfare’

A white Ohio business owner is facing criticism for posting a controversial sign about race and welfare outside of his shop.

Mike, whose last name is not known, said the sign in front of his Bethesda business Mike’s Tire Shop, is not racist.

The sign reads: White Lives Matter, Who else would pay 4 welfare. Trump 2020.”

“That is a question, not a statement,” Mike told CNN. “It doesn’t have a question mark at the end because I don’t have one to put there.”

He said that he and others have “paid into” welfare. Since he put the sign up three weeks ago, his ratings have dropped of Facebook after users gave him one-star reviews, and he has received numerous complaints from people requesting that the sign be taken down.

Mike’s Tire Shop owner in Bethesda, Ohio, seemingly suggests that only whites’ taxes pay for government entitlement programs like Temporary Assistance to Needy Families. (Photo: WTRF screenshot)

Mike said he is not racist and just disagrees with the government assistance program.

While explaining that he is not racist, Mike said that he has Black customers and Black people who deliver tires to him. “If you want to call it racist, you have that right, but I also have the right to put out on my sign, in my yard, what I want,” said Mike. “I’m not a racist person,” he said. “I have nothing against them.”

Belmont County NAACP President Jerry Moore responded to the sign, saying that “We actually all pay for welfare recipients to receive their benefits.” He said posting information out of context can be problematic.

Department of Health and Human Services data shows that in fiscal year 2018 white people made up 27.2 percent of all beneficiaries of Temporary Assistance to Needy Families, the government safety-net program commonly known as welfare. In Mike’s own state, Ohio, that number jumped to 54.2 percent.

On Facebook, community members criticized the sign, calling it “disgusting,” and “racist,” and asking people not to support the business.

“Do yourself a favor and buy tires from someone who’s not a blatant racist,” one user wrote.

When asked if he thought the sign would help or hurt the business, Mike said it was “50/50.” He added, “if it hurts, that’s the way it has to be.”

Mike planned to replace the controversial sign with a new sign for Veteran’s Day, even before facing backlash. He apologized to people who took it the wrong way.

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Back to top