Offensive Exit Polls Tarnish Black South Carolina Senator’s Historic Election

Tim Scott Senator of South Carolina What should have been a celebratory moment for Black people in the South has been tarnished by a racist exit poll that asked respondents to judge whether Blacks are way too “demanding in their push for equal rights.”

Tuesday’s election may have handed Congressional power over to the GOP, but it also ushered in several Black politicians who will go down in history – like South Carolina Senator Tim Scott, the first African-American senator to be elected in the South since the Reconstruction era.

But soon after he celebrated his historic win, it was revealed that voters responding to exit polls in Charleston, Columbia, Greenville and Spartanburg were asked a series of questions about whether Black people are going too far in their fight for equality.

One voter posted an image of the questionnaire on Twitter, showing one section were voters were supposed to “agree” or “disagree” with the statement “Blacks are getting too demanding in their push for equal rights.”

The user called the poll “shameful.”

The man behind the racially charged questions is David Woodard, a political scientist at Clemson University who insists he meant no harm by including the questions on the poll.

“It was designed to take advantage of a political moment of Senator Tim Scott’s election as the first African-American from a southern state since reconstruction,” he told WSPA. “It was not designed to be provocative.”

That’s certainly not the impression it left on voters.

“I didn’t answer some of the questions,” one Facebook user from on WSPA’s Facebook page. “They were overtly racist.”

B1sEQ1LCMAAy7zQAnother commenter said she thought the questions were jokes because there was “no way” someone could seriously put those questions on an exit poll and not think they would be offensive.

One Twitter user pointed out the cruel irony behind the questions and the historial election.

“This is the 1ST black prson to b elected since RECONSTRUCTION [era],” they said in a series of tweets. “& u hve the nerve to say we’re being pushy? Not pushy enough apparently.”

Woodard tried to defend the poll by saying he asked those kinds of questions every day when conducting research and never had a problem.

“We do this every day,” he said. “We didn’t think too much about it until we got it out in the field and saw that there was some reaction.”

Even Paul White Jr., a doctoral candidate in political science from University of South Carolina who partnered with Woodard on the project, said the reactions were unanimous across all demographics.

“You had liberals getting offended,” White said. “You had conservatives getting offended. It was all over the place.”

Despite the controversy, White and Woodard plan to continue with the study and publish their findings in January.

 

The ABS Newsletter — Stories that matter, in your inbox.

Independent journalism still matters.

We hope this story was worth your time. For over 14 years, Atlanta Black Star has stayed Black-owned and independently run. We didn't get here by waiting on ad budgets that were never built to prioritize us. Our readers did that.

Corporate support for Black media has always been thin. Outlets like ours get roughly 1% of the $170 billion spent on U.S. advertising each year, and that margin is shrinking further as advertisers walk back the DEI-linked commitments they made in 2020. That's the backdrop. It's not why we're asking.

The wider picture isn't any steadier. Newspaper ad revenue has fallen more than 80% since 2005, and local newsrooms are closing at a rate of roughly two a week nationwide. When outlets go under, it's rarely the ones built to center a Black perspective from the ground up that get to stick around.

We know a request for support isn't why you came here. But without readers choosing to fund this work directly, the depth of reporting we can do at home and abroad shrinks along with everyone else's. If you're not in a position to give, that doesn't change how much we value you as a reader.

If you are able to, a recurring contribution does more for us than a single one-time gift, because it lets us plan the next investigation instead of just the next invoice. It takes about 30 seconds, no long form, no account. Thank you for continuing to support independent journalism and freedom of the press.

Latest from Atlanta Black Star

Back to top