St. Lucia Jazz & Arts Festival
Early indicators are telling a story of a number of successes achieved from the staging of the 25th-anniversary celebration of the Saint Lucia Jazz & Arts Festival.
Among these are record attendance on each night of the mainstage events, sold-out venues well before gates opened, the vision for the infusion of the Arts being more fully realized and unprecedented levels of accommodation occupancy in the north of the island.
Deputy Director of the Saint Lucia Tourist Board (SLTB), Tracey Warner-Arnold, reports that ahead of the analysis from event surveys and the Festival’s exit survey which will give a more comprehensive assessment of the various operational aspects, lineup satisfaction, visitor arrivals and patronage, a number of clear indicators have emerged which validate some of the choices and decisions made for the Festival this year.
“Well ahead of the opening of the gates for each mainstage event, we exceeded ticket sales from our best prior years,” Mrs. Arnold said. Numbers to date show at least 1,000 more patrons consecutively at Pigeon Island Mainstage Saturday and Sunday in 2016 over the year 2010, which until this year, recorded the highest level of patronage ever. According to the SLTB Deputy Director, this kind of success is gratifying and encouraging and highlights the attractiveness of the lineup and the effectiveness of the festival marketing.
In his analysis of these numbers, Director of Tourism Louis Lewis said it validated the line-up as one that could achieve three essentials, namely commemorate a world class journey, bring the sing-along dynamic for Mother’s Day, and cater to a range of tastes while also remaining true to the foundational jazz roots of the Saint Lucia Jazz & Arts Festival.
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