As part of “The Real Brazil” special series, Trish Regan reports on how a cheap, bland (but oddly refreshing) Rio beach drink has broken into the American market, and set off a brand war between beverage giants Coke and Pepsi.
Beyoncé Previews New Song in Pepsi ‘Mirrors’ Ad – Video
April 4, 2013 | Posted by
Beyoncé comes face-to-face with her past in her latest collaboration with Pepsi, titled “Mirrors.” In the 61-second clip, the singer faces versions of herself from different times in the past decade. There’s the Destiny’s Child-era Beyonce in pink; the “Crazy in Love” Bey in jean shorts and a white tank; some iconic Sasha Fierce Beys; and [...]
Pepsi to Launch New Pepsi Bottle
March 23, 2013 | Posted by
Pepsi is rolling out a new shape for its 20-ounce bottle for the first time in about 17 years. The new bottle has a contoured bottom half that appears easier to grip, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo [...]
Beyonce’s Halftime Show Reflects Unmatched Corporate Appeal
February 3, 2013 | Posted by
Unimpeded by her recent lip-syncing controversy, Beyonce will be the center of America’s attention during the Super Bowl halftime show. All the attention surrounding the star after her performance (or lack thereof) at last month’s inauguration ceremony may bring even more viewers, giving her an opportunity to defeat the 112.6 million viewer mark set by [...]
Beyoncé Partners with Pepsi for Their Commercials, Her Pet Projects
December 9, 2012 | Posted by
For its campaign with Beyoncé next year, Pepsi doesn’t just want to sign up the telegenic pop star for another TV commercial. It also wants to get into the Beyoncé business. In an expansion of the recent marketing experiments that have brought PepsiCo ever closer to the music industry, the company has embarked on a [...]
Soft Drink Companies Agree to New Vending Machines That Display Calories – Video
October 9, 2012 | Posted by
As criticism over sugary sodas intensifies, Coke, Pepsi and Dr Pepper are rolling out new vending machines that display just how many calories are in their drinks. The machines will let customers see the calorie counts for drinks before making a purchase. They will launch in Chicago and San Antonio municipal buildings in 2013 before [...]
Ne-Yo, Melanie Fiona Help Celebrate Michael Jackson’s 54th Birthday on ‘Bad’ 25th
August 31, 2012 | Posted by
Ne-Yo channeled Michael Jackson on the late singer’s 54th birthday at an event to celebrate the 25th anniversary of the King of Pop’s multi-platinum Bad album. Ne-Yo performed Smooth Criminal, I Just Can’t Stop Loving You and The Way You Make Me Feel on Wednesday night at New York’s Gotham Hall, imitating Jackson’s signature dance [...]
Corporations Use Music to Make Emotional Connection to Consumers
July 26, 2012 | Posted by
For companies looking to make an emotional connection with consumers, music continues to be one of the most reliable devices in the marketer’s toolbelt. From Apple using rock legends U2 to make the iPod soar, to Converse building a recording studio in Brooklyn and opening it to the masses to help establish itself as the [...]
Researchers Discover Trace Amounts of Alcohol in Coke and Pepsi
June 29, 2012 | Posted by
Some of the world’s most popular soda brands, including Coca-Cola and Pepsi, have been found to contain trace amounts of alcohol, according to research conducted by a French institute. Out of 19 different colas tested, 10 were reported to contain alcohol. Those concerned about being secretly drugged by beverage makers can rest easy though, as [...]
To Resurrect Sales, Pepsi Seeks Help From an Old Friend: Michael Jackson
May 4, 2012 | Posted by
Pepsi has announced plans to bring back an old friend—the King of Pop, Michael Jackson—in an attempt to boost sales. The company will be making a deal with the estate of Michael Jackson to use the pop star’s image, although the terms of the deal have not been disclosed. This new marketing strategy will feature [...]
